Privacy policy
Last updated: 28 August 2026 Effective date: 28 August 2026
Pixelette is a brand operated by Shasan Industrial Tech, Girgaon, Mumbai, Maharashtra 400004, India (GSTIN: 27GUIPS5375A1ZA). In this policy, "Pixelette", "we", "us" and "our" refer to Shasan Industrial Tech.
We make personalised diamond painting kits. To do that, we handle photographs you send us, along with the ordinary information needed to take payment and deliver a parcel. This policy explains what we collect, why, how long we keep it, and what you can ask us to do with it.
We sell and ship within India only. For the purposes of the Digital Personal Data Protection Act, 2023 ("DPDP Act"), Shasan Industrial Tech is the Data Fiduciary responsible for your personal data.
By using our Services, you acknowledge that you have read this policy.
1. What this policy covers
This policy applies to:
- pixelette.shop — our online store, hosted by Shopify
- create.pixelette.shop — the kit activation app, where you enter your code and upload your photograph
- WhatsApp and email — when you contact us at +91-8591967891 or hello@pixelette.shop, including when you send a photograph for a free style preview
- Our social media accounts — Instagram and YouTube, when you message or comment
Together we call these the "Services".
2. Photographs and uploaded content
This is the part of our business that involves the most sensitive information, so we have set it out first and in plain terms.
What we collect
To generate the pattern for your kit, we collect photographs and images that you:
- upload through create.pixelette.shop after entering your activation code, or
- send to us on WhatsApp or by email when you request a free style preview
Photographs frequently show identifiable people, including children, and may reveal information about your family, relationships, religion, health or other personal circumstances. We treat them accordingly.
What we do with them
We use your photographs only to:
- generate the colour-mapped pattern and instruction PDF for your kit
- produce the preview images you asked for
- provide customer support, for example if your pattern needs to be regenerated
What we do not do with them
- We do not sell your photographs.
- We do not share them with advertisers, data brokers, or marketing partners.
- We do not use your photograph, your preview, or your finished pattern on our website, in advertising, on social media, or in any other marketing unless you give us separate, specific written permission. Uploading a photograph to get your pattern is not permission to publish it.
- We do not use your photographs to train artificial intelligence or machine learning models.
If we ever want to feature your work, we will ask you first, and you can say no without it affecting your order.
How long we keep them
| Item | Retention period |
|---|---|
| Original photograph you upload | Deleted 90 days after your pattern PDF is generated, or 90 days after upload if no pattern is generated |
| Generated pattern and instruction PDF | Kept for 24 months so we can reissue it if you lose it |
| Photographs sent for a WhatsApp preview | Deleted 30 days after we send you the preview |
| Preview images we send back to you | Deleted 30 days after sending |
You can ask us to delete any of these sooner. Email hello@pixelette.shop with your kit code or order number and we will delete them within 30 days and confirm when it is done.
Photographs of other people
If you upload a photograph showing someone other than yourself, you confirm that you have their permission to do so. If the photograph shows a child, you confirm that you are the child's parent or legal guardian, or that you have their parent's or guardian's permission.
If you believe a photograph of you or your child has been uploaded without permission, contact hello@pixelette.shop and we will remove it.
WhatsApp previews
When you send us a photograph on WhatsApp, that message passes through WhatsApp's systems before it reaches us. WhatsApp is operated by Meta and processes your data under its own privacy policy, which we do not control. If you would rather not use WhatsApp, you can email your photograph to hello@pixelette.shop instead.
3. Other information we collect
Information you give us
- Contact details — name, email address, phone number, billing address, shipping address
- Order details — items purchased, size and style chosen, order history, cancellations, returns
- Account details — if you create an account, your username, password and saved preferences
- Activation details — your kit code and the preset options you select
- Messages — anything you write to us by email, WhatsApp or social media, including photographs of damaged parcels sent as part of a claim
- Reviews — any review text or photographs of your finished board that you choose to publish
Payment information
Card and payment details are collected and processed directly by Shopify Payments and our other payment providers. We do not see, store or have access to your full card number. We receive only confirmation of payment, the last four digits, and the card type.
Information collected automatically
- Device and connection information — IP address, browser type, operating system, device identifiers
- Usage information — pages viewed, items added to cart, how you arrived at our site, how you move through it
- Cookies and similar technologies — see section 11
4. Where your information comes from
- Directly from you, when you order, activate a kit, create an account, write a review, or message us
- Automatically, from your device when you browse the Services
- From our service providers, such as Shopify and Shiprocket, in the course of processing your order
- From payment providers, confirming that a payment succeeded or failed
5. Why we use your information
Under the DPDP Act, we process your personal data on the basis of the consent you give us when you place an order, activate a kit, or contact us, and in some cases because we are required to by law.
| Purpose | Basis |
|---|---|
| Generating your pattern from your photograph | Your consent |
| Taking payment and fulfilling the order you placed | Your consent |
| Arranging delivery through our courier | Your consent |
| Handling returns, refunds, defects and lost parcels | Your consent, and legal obligation |
| Providing customer support | Your consent |
| Sending marketing emails or messages | Your consent — you can withdraw at any time |
| Detecting and preventing fraud | Legal obligation |
| Keeping tax, GST and accounting records | Legal obligation |
| Improving our products and website | Your consent |
You can withdraw your consent at any time by emailing hello@pixelette.shop. Withdrawing consent does not affect processing already carried out, and we may still need to keep certain records where the law requires it.
Marketing. We will only send you marketing messages if you have opted in. Every marketing email includes an unsubscribe link, and you can reply STOP to any marketing WhatsApp message. Withdrawing consent will not affect emails about an order you have already placed.
6. Who we share your information with
We share personal data only where it is necessary, and only with the following categories of recipient:
| Recipient | What they receive | Why |
|---|---|---|
| Shopify Inc. | Order, account, contact and browsing data | Hosts our store, processes payments, and sends order and marketing messages |
| Shiprocket and assigned courier partners | Name, delivery address, phone number | To deliver your parcel |
| Payment providers | Payment details, order value | To process your payment |
| Render | Uploaded photographs, kit codes, generated patterns | To run the kit activation app |
| Meta (WhatsApp) | Messages and photographs you send us there | Because you chose to contact us on WhatsApp |
| Professional advisers, auditors, tax authorities | As required | Legal and accounting obligations |
We may also disclose personal data where we are legally required to, in response to valid legal process, or in connection with a merger, acquisition or insolvency.
We do not sell your personal data.
7. Our relationship with Shopify
Our store is hosted by Shopify, which collects and processes information about your visit in order to run and improve the store. Information you submit is transmitted to Shopify and may be processed outside India.
We also use certain Shopify enhanced features that draw on data from your interactions with our store and with other merchants. For these features, Shopify is responsible for processing your personal data and for responding to requests about it. You can read the Shopify Consumer Privacy Policy and exercise related rights through the Shopify Privacy Portal.
8. How long we keep your information
Photographs and patterns are covered in section 2. For everything else:
| Category | Retention period |
|---|---|
| Order and transaction records | 8 years, to meet Indian tax and accounting requirements |
| Customer account details | Until you ask us to delete the account |
| Support, email and WhatsApp correspondence | 30 days from the last message, excluding photographs, which are deleted under section 2 |
| Correspondence forming part of an order dispute, refund or courier claim | Kept with the related order record |
| Marketing contact details | Until you unsubscribe, then a suppression record so we do not contact you again |
| Website analytics and cookie data | 14 months |
| Published reviews and review photographs | Until you ask us to remove them |
Where we are required to keep records by law, we will retain the minimum necessary for that purpose even after you request deletion, and we will tell you if this applies.
9. Security
We use industry-standard measures to protect your information, including encryption in transit (HTTPS across pixelette.shop and create.pixelette.shop), access controls limiting who on our team can view uploaded photographs, and reliance on Shopify's PCI-DSS compliant payment infrastructure so that card data never reaches our systems.
No system is perfectly secure, and we cannot guarantee absolute security. Please do not send us sensitive information such as passwords or full card numbers by email or WhatsApp.
If a data breach occurs, we will notify the Data Protection Board of India and every affected person as required under the DPDP Act. Our notification will describe what happened, what data was involved, and what you should do.
10. Children
Our kits contain small parts and are intended for older children and adults. We do not knowingly collect personal data directly from anyone under 18.
We recognise that adults frequently upload photographs of children to create kits as gifts and keepsakes. If you do this, you confirm that you are the child's parent or guardian, or have their permission. We will not use a photograph containing a child for marketing under any circumstances.
We do not use children's personal data for behavioural advertising or tracking. If you believe a child has provided us with personal data directly, contact hello@pixelette.shop and we will delete it.
11. Cookies and tracking
We use cookies and similar technologies to keep your cart working, remember your preferences, understand how the site is used, and measure our advertising.
You can control cookies through your browser settings, though disabling essential cookies will break checkout.
12. Where your data is processed
We are based in India and sell only within India. However, some of the service providers we rely on operate outside India, so your personal data may be stored or processed in other countries — including Singapore, the United States and Canada.
The kit activation app and the photographs uploaded to it are hosted in Singapore.
Wherever your data is processed, this policy and our obligations under the DPDP Act continue to apply, and we require our service providers to protect it to the same standard.
13. Your rights
Under the DPDP Act you have the following rights in relation to your personal data. These rights are not absolute, and in some cases we may decline a request where the law permits.
- Access — ask for a copy of the personal data we hold about you, including a list of who we have shared it with
- Correction — ask us to correct data that is inaccurate, incomplete or out of date
- Deletion — ask us to delete your data, including any photographs you have uploaded
- Withdraw consent — withdraw consent to marketing, or to our processing of your photographs, at any time. Withdrawing consent to photograph processing after your pattern has been generated will not undo the pattern already produced
- Grievance redressal — raise a complaint with us about how we have handled your data, using the details in section 14
- Nominate — nominate another person to exercise these rights on your behalf if you die or become incapacitated
To make a request, email hello@pixelette.shop with the subject line "Data request". We may need to verify your identity first. We will respond within 30 days.
We will not treat you differently or refuse you service for exercising these rights.
14. Grievances and complaints
If you are unhappy with how we have handled your personal data, contact our Grievance Officer:
Tarun Sanghvi, Shasan Industrial Tech Email: hello@pixelette.shop Phone: +91-8591967891 Address: Shasan Industrial Tech, Girgaon, Mumbai, Maharashtra 400004, India Response time: within 30 days
If you are not satisfied with our response, you may complain to the Data Protection Board of India.
15. Third-party links
Our Services link to sites we do not control, including Instagram, YouTube and WhatsApp. We are not responsible for their content or their privacy practices. Review their policies before sharing information with them.
16. Changes to this policy
We may update this policy to reflect changes in our practices or in the law. We will post the updated version here and change the "Last updated" date. If the changes are material — for example, a new use of your photographs — we will notify you by email before they take effect.
17. Contact us
Shasan Industrial Tech (Pixelette) Girgaon, Mumbai, Maharashtra 400004, India GSTIN: 27GUIPS5375A1ZA
Email: hello@pixelette.shop Phone / WhatsApp: +91-8591967891 Support hours: Monday to Saturday, 10 am to 6 pm IST